Technical products, presented comprehensibly
The supplier base around Regensburg lives on products that need explaining: variants, data sheets, technical characteristics, often in several languages for international customers. That content is not meant to be typed into the CMS; it should come from an ERP or a PIM.
TYPO3 is well set up for this: custom data models through Extbase, interfaces to existing systems, free output in the frontend. The first thing we settle is the behaviour when something fails. A defined state matters more than the fastest import.
Multilingual for international customers
Where customers sit worldwide, a translation layer is not enough. It calls for a decision on whether languages run in directories or on separate domains, what happens to untranslated content, and how the language links for search engines are generated.
Those questions belong at the start. Afterwards, every change to the URL structure drags redirects behind it. There is more under TYPO3 SEO.
The distance, stated openly
At a good 300 kilometres, Regensburg is the furthest point in the area we cover. We do not gloss over it: for the daily work it makes no difference, for meetings at short notice it does. What we promise we keep; what we cannot deliver we say beforehand.
International means more than translated
Suppliers with customers in several countries rarely need a straight translation. Markets differ in product range, in tone and sometimes in the legal details.
TYPO3 can represent that when the structure is settled early: languages in directories or on separate domains, defined behaviour when a translation is missing, clean language links for search engines. The rule broken most often: a link may only appear where the translation genuinely exists, and a pointer into nothing is worse than no entry at all. At length under multilingual sites.
Long distances demand good operations
The greater the distance, the more it matters that operations work without on-site visits at short notice. That is not a limitation but simply good practice; it is just more noticeable here.
In practice that means a reproducible deployment route, backups whose restore has been tested, monitoring that speaks up before anyone phones, and scheduled tasks whose absence gets noticed. What an environment needs for that is under hosting requirements; what ongoing care covers is under TYPO3 maintenance.
In an incident, access to the server and the code is there in minutes. A car is not, which is why we solve faults remotely anyway.